We were tired of beards being so kitschy, cheap products. We felt these items are the reason many people think that beards are fad. Beardbrand wants to bring high quality products for beardsmen. Our grooming products use natural products and we went our costumers to have a positive experience with their beards - crappy products don't help in that regard.
In addition to providing great products and service, we want to change the way society looks at beardsmen. There are still organizations who require men to shave, and there is negative terminology used towards beardsmen that still lingers in our culture. For instance, the term "clean-shaven" should be "completely shaven" or "beardless".
Thes changes take time, but progress is being made. Recently Disney eased their policy on beards and other companies are joining suit. We can't do this alone, and we need you to help us change society.